Consumer Products and Recreation

ABOUT VIACOM CONSUMER PRODUCTS AND RECREATION

Viacom Nickelodeon Consumer Products (VNCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Pictures and Comedy Central. With a diverse portfolio spanning animation, preschool, student and youth-oriented licenses, VNCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world’s most powerful TV and entertainment properties, including SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles.

In SWEMEA, CP partnerships and relations, as well as recreational activations are managed on a regional level. Recent key deals include the opening of a Mall Entertainment Center in Xanadu Mall in Spain in partnership with Parques Reunidos, and the announcement of a dedicated PAW Patrol area, Adventure Bay, inside Movie Park, Germany.