VIMN LAUNCHES "BOOKIDS BY NICKELODEON"
First mobile E-Book service featuring all Nickelodeon properties and characters launched in France
Available for download from Google Play and the app store for all devices
2 September, 2019 – Viacom International Media Networks (VIMN) announced the launch of the BOOKIDS BY Nickelodeon app, the world’s first mobile subscription offer to a digital library of kids’ books that includes all Nick Jr. and Nickelodeon’s most beloved characters. The exclusive E-Book service is available in France on Android and iOS, as well as an add-on through VIMN’s Pay-TV partners.
‘We’re very excited to announce the launch of our first mobile E-book service of Nickelodeon content in France,’ said Raffaele Annecchino, President and MD of VIMN Southern and Western Europe, Middle East and Africa, and President of Digital Mobile Strategy for VIMN, ‘Bookids by Nickelodeon is an innovative digital library that will give kids and families even more ways to interact with our content, now available via our E-book app on all their mobile devices.’
The app offers nearly 200 e-books published by Nickelodeon and will be refreshed with an average of 10 new books every month. Kids can read books featuring their favourite Nickelodeon heroes such as SpongeBob, PAW Patrol, Ninja Turtles, The Loud House, Dora The Explorer, Shimmer and Shine, and Blaze and the Monster Machines.
The user-friendly digital library is divided by themes and ages (“3-7 years” and “6-12 years”). Categories include:
These categories will be updated with other event categories (Holiday Specials, PAW Patrol Specials, SpongeBob SquarePants’ 20th Anniversary etc.).
BOOKIDS BY Nickelodeon features an off-line connection mode, a “progressive download” system and a “multitask mode” for audio books.
Available on mobile and tablet via Android and IOS, the app will be on Google Play and the App Store for 6.99€ per month (incl. taxes). The app will include an operator authentication system for pay TV or mobile subscribers wishing to access BOOKIDS By Nickelodeon. The service will be bundled within the SFR’s (French Telecommunications Company) kids offer.
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.