ViacomCBS NETWORKS INTERNATIONAL AND SKY SIGN MULTI-YEAR AGREEMENT IN GERMANY
New deal includes the launch of Nick Jr. and NickToons on Sky platforms
Milan 23 March 2020 – ViacomCBS Networks International and Sky have announced a multi-year deal in German-speaking markets. As a result of this new agreement, Nick Jr. and NickToons content will now be available to Sky customers in Germany, Austria, and Switzerland, giving them access to much-loved kids’ shows such as PAW Patrol and SpongeBob SquarePants.
Nick Jr. and Nicktoons linear channels will be added to Sky’s portfolio alongside an extensive package of Video on Demand (VOD) content, including over 900 episodes from the Nickelodeon and Nick Jr. library.
Raffaele Annecchino, President, ViacomCBS Networks EMEA and Asia, commented: “We’re delighted to extend our partnership with Sky and offer Nick Jr. and NickToons fans in the GSA region their favorite shows on Sky platforms. With robust collaborations already in place in the UK and Italy, we truly value our partnership with Sky and are excited to be able to deliver premium kids’ content, both linear and on-demand, to more families in these regions.”
Manuel Kindervater, Vice President Partner Channels/Strategy at Sky Germany: “With the brands of Nickelodeon, we perfectly expand the strong Sky family portfolio. We are pleased that families will be able to enjoy the diverse program of Nick Jr. and NickToons with Sky and Sky Ticket from April; anytime linear or on-demand”.
Nick Jr. is the world’s premier pre-school entertainment brand for parents and children. It offers exciting, fun, and educationally valuable content that features a range of strong iconic characters- PAW Patrol,” “Top Wing,” “Nella the Princess Knight,” or “Blaze and the Monster Machines” to both entertain young audiences and encourage them to learn through play.
NickToons offers action, humor, and adventure to older children and features popular shows like: “SpongeBob SquarePants,” “The Loud House,” and “Cosmo & Wanda.”
The agreement further broadens and strengthens the long-standing relationship between ViacomCBS and Sky across Europe, with Sky already distributing ViacomCBS’ TV networks and content and selling advertising across its portfolio of channels in the UK and Italy.
Francesca Soffientini Lillian Marriner
Communications Senior Manager Communications Manager
ViacomCBS Networks EMEAA ViacomCBS Networks EMEAA
+39 3457691460 +39 02762117296
ViacomCBS Networks International
ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network, and Pluto TV, among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution, and advertising solutions for partners on five continents and across more than 180 countries.
About Sky Deutschland
Sky Deutschland is one of the leading entertainment providers in Germany, Austria and Switzerland. The program offering includes the best live sports, exclusive series, new film releases, a wide range of children’s programming, exciting documentaries and entertaining shows – many of them Sky Original Productions. In addition to the free-to-air channel Sky Sport News HD, viewers can watch programming at home and on the go via Sky Q and Sky Ticket. The entertainment platform Sky Q offers everything from a single source: Sky and free-TV channels, thousands of films and series on demand, media libraries and many other apps. With Sky Ticket, customers can stream series, films and live sports whenever and wherever they want without long contract periods. Sky Deutschland, with its headquarters in Unterföhring near Munich, is part of the Comcast Group and belongs to Europe’s leading entertainment company Sky Limited.