Grand opening of the new family-friendly themed world “Adventure Bay” features German TV star Jörn Schlönvoigt


Milan, 22 May 2019 – PAW Patrol’s next exciting mission is imminent – and about to begin at Movie Park Germany! The popular TV rescue pup team from the hit animated Nickelodeon TV series produced by Spin Master Entertainment has now found a new, adventurous home: the family-friendly world of “Adventure Bay” opens today, based on the setting of the hit kids’ series, bringing the world of the popular pups to life. The new family attraction features a children’s playground and the iconic Command Center – now open to the public in Europe’s largest Nickland. Visitors and fans of the series can now immerse themselves in the world of the well-known heroes on four paws.

German TV and GZSZ star Jörn Schlönvoigt stopped by for the official opening of the new themed world and went on a discovery tour of “Adventure Bay” to explore the area with his wife and daughter.

“Now the time has finally come and all families with children can explore the world of PAW Patrol together,” says Managing Director Thorsten Backhaus. “Numerous experts and employees were involved in the realization of the project so that ‘Adventure Bay’ could be reproduced as exact as possible. True to the series motto ‘No job is too big, no pup is too small’, construction work on the new PAW Patrol themed world has been in full swing since winter. We are very satisfied with the final results and look forward to presenting the new area to our visitors”.

“Our goal is to make the world a more playful place, both on and beyond the screen,” said Gerald Raines, Senior Vice President, Global Location Based Experiences, Nickelodeon/Viacom International Media Networks. “We’re excited to bring one of Nickelodeon’s most beloved properties to Movie Park Germany and can’t wait for families to experience everything the new Adventure Bay has to offer.”

Over 315 liters of paint, 11,590kg of construction steel, 86,000kg of sand and 294m³ of concrete were added to the new 1,800m² themed area in Europe’s largest Nickland to give visitors a special experience. Design elements and the storyline were developed by the Movie Park Germany project team under Wiebe Damstra, working in close cooperation with Nickelodeon Experience Design in Orlando and the Dutch design experts from the Leisure Expert Group. The Spanish company Rocas & Design, previously commissioned on “Lost Temple”, was responsible for designing and implementing the various thematic aspects of the new area.

A howling good time for the whole family!

Get in and buckle up for a fast-paced ride with the hero pups in the new “PAW Patrol Adventure Tour”! In this new family attraction, children and their parents can sit right inside one of the pups’ six well-known rescue vehicles, including Marshall’s fire engine and Rubble’s bulldozer. A brand new PAW Patrol beach playground ushers fans into the world of chocolate labrador retriever Zuma and cheeky bulldog Rubble. „Zuma’s Zoomers”, a wild hovercraft ride along the beach of “Adventure Bay”, will provide plenty of fun for young visitors as well.

Live experiences and personal souvenirs for young visitors

Children and families can take advantage of numerous photo points, meet-and-greet opportunities to experience their animal heroes up close, and enjoy the focal point of ‘Adventure Bay,’ the iconic PAW Patrol Command Center, a 15-meter tower modelled precisely on the tower from the series.

Young and young-at-heart fans of the pups can also take advantage of the new family offers at Movie Park Germany. For example, PAW Patrol-themed kids’ birthday packages can be booked. In addition, special PAW Patrol family tickets are available for purchase. For further information: www.adventure-bay.de



Ben Thompson

Communications Director, VIMN SWEMEA


+39 2762117296

 Movie Park Germany

Since 1996, Movie Park Germany has been offering its visitor’s shows, attractions and events all about film, with the motto: “Hooray, I’m in the movies!” Spanning approximately 45 hectares, the Park invites guests to immerse themselves in the world of film and find excitement, entertainment and thrill in more than 40 different attractions. Germany’s largest film and amusement park is a special experience for young and old alike, having borne the TÜV distinction “OK for Kids” since 2006. Featuring Nickland, one of the largest NICK theme worlds worldwide, and its TV heroes SpongeBob SquarePants and Patrick, Dora the Explorer and Diego, PAW Patrol and the Teenage Mutant Ninja Turtles, the Park is particularly suitable for families. Thanks to the in-house tour operator Movie Park Holidays, arranging a long journey with accommodation in nearby hotels is child’s play. www.movieparkholidays.com

About Nickelodeon

Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

 About Spin Master

Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children’s entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin Master has received 103 TIA Toy of The Year (TOTY) nominations with 30 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year.  To date, Spin Master has produced nine television series, including the relaunched Bakugan: Battle Planet and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally.  Spin Master employs over 1,800 people in countries around the world including Canada, United States, Mexico, France, Italy, United Kingdom, Russia, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.



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