VIACOMCBS NETWORKS AFRICA AND YOUTUBE, IN PARTNERSHIP WITH IDRIS ELBA, CELEBRATE AFRICA DAY WITH “AFRICA DAY BENEFIT CONCERT AT HOME” TO RAISE COVID-19 FUNDS FOR FOOD AND HEALTH ASSISTANCE
HOSTED BY IDRIS ELBA, THE SPECIAL WILL FEATURE THE BIGGEST PAN-AFRICAN AND GLOBAL STARS, WITH TREVOR NOAH, LUDACRIS, SEAN PAUL, OMARI HARDWICK, ANTHONY HAMILTON AND MORE SET TO SEND THEIR MESSAGE OF SUPPORT
Lineup includes performances by Davido, Burna Boy, Salif Keita, Adekunle Gold, Bebe Cool, Busiswa, C4 Pedro, M.Anifest, Niniola and Toofan
All Funds Raised will go to the World Food Programme and UNICEF
for COVID-19 Assistance for Children and Families in Greatest Need
To celebrate Africa Day on Monday 25th May 2020, ViacomCBS Networks Africa and YouTube in partnership with Idris Elba are hosting an “Africa Day Benefit Concert At Home” to raise funds to help children and families in Africa that are affected by the COVID-19 pandemic, with the World Food Programme and UNICEF who are supporting COVID-affected communities across Africa.
Streaming on the MTV Base Africa YouTube channel on Monday, May 25th at 18:00 CAT and broadcasting across the network’s channels in Africa at 21:00 CAT, the humanitarian concert is gaining support for this important cause from some of the biggest names on the African continent and beyond. The special will feature special messages from Trevor Noah, globally acclaimed comedian, author and host of Comedy Central’s “The Daily Show with Trevor Noah”; reigning Miss Universe Zozibini Tunzi, renowned American actor Omari Hardwick, American rapper and actor Ludacris, multiple award winning artist Sean Paul, R&B singer Anthony Hamilton, UN Goodwill ambassador and actress Nomzamo Mbatha, multi-talented rapper and actor, Fat Joe and leading actor Winston Duke joining the lineup of presenters.
The show will bring together a powerful lineup of performances from some of the most talented artists in Africa with the addition of Afrobeats superstars Davido (Nigeria), Burna Boy (Nigeria), Bebe Cool (Uganda), Busiswa (South Africa), Adekunle Gold (Nigeria), C4 Pedro (Angola), Reekado Banks (Nigeria), M.anifest (Ghana), Niniola (Nigeria), Salif Keita (Mali), DJ Maphorisa & KABZA De Small (South Africa) and Toofan (Togo). These artists join a confirmed lineup including Angelique Kidjo, AKA, Diamond Platnumz, Fally Ipupa, Nasty C, Sauti Sol, Sho Madjozi, StoneBwoy, Teni, Tiwa Savage and Yemi Alade.
Monde Twala, Senior Vice President and General Manager for ViacomCBS Networks commented, “We are proud to have formidable partners and talent on board as we tackle this unprecedented humanitarian crisis. ViacomCBS Networks Africa is proud to work alongside YouTube to support the World Food Programme and UNICEF in their efforts.”
Alex Okosi, Managing Director of Emerging Markets in Europe, the Middle East and Africa at YouTube says, “African Music is powerful in its ability to uplift and connect the world. YouTube is proud to be a platform for the amazing talent that have come to celebrate Africa Day and play a role in helping to raise funds for those affected by COVID-19 on the continent.”
The World Food Programme Regional Director for Southern Africa, Lola Castro said, “With so many people on the continent already acutely food insecure, we are extremely concerned about the prospect of COVID-19 causing a hunger catastrophe.”
The COVID-19 pandemic has affected the lives of many and disrupted economic activity, increasing the threat to food security and children’s survival and wellbeing. UNICEF and the UN World Food Programme work together to save lives and support millions of people, the bulk of whom live on the African continent. All funds raised from the concert will be donated to their work to support COVID-affected communities in Africa.
The benefit concert will be made available after Africa Day to continue encouragement for organisations and individuals to contribute towards fundraising through the World Food Programme and UNICEF campaign website uni.cf/Africa.
The Africa Day Benefit Concert At Home will additionally be aired on Monday, May 25th at 21:00 CAT across MTV Base (DStv 322 channel), MTV (DStv channel 130) BET Africa (DStv channel 129) and Comedy Central (DStv channel 122) channels.
VIACOMCBS NETWORKS INTERNATIONAL
ViacomCBS Networks International, a unit of ViacomCBS Inc. (NASDAQ: VIAC), is comprised of many of the world’s most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Viacom International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network and Pluto TV among others. In addition to offering innovative streaming services and digital video products, ViacomCBS Networks International provides powerful capabilities in production, distribution and advertising solutions for partners on five continents and across more than 180 countries.
Launched in May 2005, YouTube is the world’s most popular online video community allowing billions of people to discover, watch and share video. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company. www.youtube.com
UNITED NATIONS WORLD FOOD PROGRAMME
The United Nations World Food Programme is the world’s largest humanitarian organization, saving lives in emergencies, building prosperity and supporting a sustainable future for people recovering from conflict, disasters and the impact of climate change. Follow us on Twitter @WFP and @WFP_Africa.