Viacom International Media Networks launching personalized music video channel MyMTV Music in Switzerland

20/11/2019

Milan: November 20, 2019 – Viacom International Media Networks announced the launch of MyMTV Music, a personalized linear music channel, in Switzerland. MyMTV Music allows users to curate their own video channel by tapping into MTV’s trusted library of music videos from the world’s biggest artists, clips from iconic MTV performances and events like MTV Unplugged, and exclusive bonus content. This customized MTV experience goes live today in Switzerland for Swisscom TV customers as a first in the German-speaking territories, following launches in France, Spain and Denmark.

Driven by MTV research that found nearly 80 percent of 13-32-year-olds said that their tastes don’t fall into one specific music genre (MTV “Knowing Youth” Study, Viacom Global Consumer Insights), MyMTV Music’s personalization is driven by mood and context selection rather than focusing on a particular music genre. Users can create different channels based on genre, mood and date.

“At Viacom we are dedicated to exploring new and innovative ways for our consumers to experience music. MyMTV Music extends this experience by empowering listeners to connect to the music they love in their own way” said German Groba, Senior Vice President for all brands for Viacom International Media Networks Southern & Western Europe, Middle East and Africa. “We are delighted to offer audiences in this market a personalized way to enjoy their music, with a vast content offering from music videos to unique live events.”

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MTV is the leading youth media brand inspired by music, in nearly 180 countries and 450 million homes around the world, connecting with over 350 million fans across all social media platforms.  A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, theatrical films and new MTV Studios unit which produces new and reimagined content for SVOD and Linear platforms based on MTV’s library of over 200+ youth titles and franchises.

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