Viacom International Media Networks appoints German Groba as new head of Youth & Music and Kids & Family brands
German Groba announced as Senior Vice President Of Youth & Music and Kids & Family brands for VIMN’s Southern & Western Europe, Middle East and Africa business cluster
4 April 2019 – Milan, Italy – Viacom International Media Networks, a part of Viacom Inc. (NASDAQ: VIAB, VIA), has appointed German Groba as Senior Vice President of Youth & Music and Kids & Family brands for VIMN’s Southern & Western Europe, Middle East and Africa (SWEMEA) business cluster.
German will be responsible for the management of the Youth & Music and the Kids & Family brand portfolios, including MTV and Nickelodeon, across Spain, Portugal, Italy, France, Benelux, GSA, Greece, Malta and Turkey, as well as Africa and the Middle East. He will be responsible for programming strategy for linear and multiplatform formats, content acquisitions, localisation and operations, talent and artist management, marketing as well as the creative side for the brand portfolios. German will be based in Madrid and report to Raffaele Annecchino, President and Managing Director of VIMN SWEMEA.
‘I’m proud to announce German Groba has been appointed as our SVP for the Youth and Music and Kids and Family brands,’ said Raffaele Annecchino
, President and Managing Director
of VIMN Southern and Western Europe, Middle East and Africa, ‘German has had a successful career that spans music and television, and has experience directing both youth and children’s entertainment. His background and international track record make him an excellent fit for the team and the perfect choice to lead these brands forward.’
‘I am excited for this new opportunity to join VIMN again,’ said German Groba,
‘I was part of MTV Networks for a long period during my career and I am delighted to be returning to Viacom and be given the responsibility to lead the strategy and the diverse and talented teams working on these great brand portfolios across the cluster.’
Prior to joining VIMN, German worked for seven and a half years at The Walt Disney Company as Programming Content Director for Disney Channels Latin America where he led initiatives and the groups of Programming, Acquisitions & Co-Productions, Standards & Practices, and Commercial Traffic & Multiplatform Promotional Strategy, and oversaw programming strategy for Disney Channel, Disney XD and Disney Junior Latin America. German was responsible for developing content strategies to grow audience engagement and connect the brands with children and their families across the region, while stimulating business across all the divisions of the company. He also held roles at Claxson as Programming Director for Latin America & Iberia, and was Director of Programming VH1 Latin America for MTV Networks. German has also held positions at EMI Music and Warner Music.
Ben Thompson, Communications Director
About VIMN SWEMEA:
Viacom International Media Networks (VIMN) is a unit of Viacom Inc. (NASDAQ: VIAB, VIA).
VIMN’s Southern & Western Europe, Middle East and Africa cluster portfolio is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, Paramount Channel, Paramount Network, Spike, BET, Game One and J One and spans Spain, France, Italy, Portugal, Greece, Benelux, Germany, Switzerland, Austria, Africa, Middle East, Malta and Turkey. Viacom brands are seen across the cluster in 139 million households via more than 94 channels and more than 20 brands. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR and http://blog.viacom.com/.