PLUTO TV LAUNCHES 24 NEW CHANNELS AND FIRST EVER TV CAMPAIGN IN GERMANY, SWITZERLAND AND AUSTRIA
STREAMING SERVICE NOW OFFERS 75 LIVE CHANNELS IN GSA WITH EXPANDING ITS PORTFOLIO, FROM FITNESS TO GAMING TO POPULAR NICKELODEON HEROES AND LAUNCHES ITS FIRST TV AND DIGITAL CAMPAIGN
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Berlin/London, 13 May 2020 – As advertising-funded video on demand gains traction on the European market, innovator Pluto TV has expanded its offering in Germany, Austria, and Switzerland launching 24 new channels. Having begun 2020 with a lineup of 45 live channels, Pluto TV has rapidly grown its portfolio to now deliver 75 channels in these three markets.
To meet the growing demand of ad-supported streaming throughout GSA, on 13 May, an all-new campaign will debut across television and digital outlets across Germany, Switzerland and Austria, designed to increase brand awareness and adoption of Pluto TV in the region.
“At Pluto TV, we want to offer everybody at home a channel they love, and we are thrilled to add more than 24 new channels in the German-speaking markets in one month. Within the last four months alone, we have been able to increase our channel offering by a third of the entire portfolio. This a major step in pushing Pluto TV to the next level,” said Olivier Jollet, Managing Director Europe at Pluto TV.
The new slate of channels includes highlights from categories such as Kids, Curiosity, Reality TV, Sports, and Entertainment.
Pluto TV is excited to welcome an all-new suite of Pop-Up channels featuring ViacomCBS’ award-winning IP with iconic brands like SpongeBob Squarepants, iCarly, Blue’s Clues, Victorious, Bubble Guppies, Sam & Cat, and more. Additionally, Pluto TV’s MTV channels Dating and The Hills, as well as Totally Turtles, are now available in English language for German viewers to get the authentic experience in the cast’s native tongue.
Pluto TV will also introduce new original, thematically curated channels – Pluto TV Crime, Pluto TV Lives and Pluto TV Yoga, among others.
Complementing its major content boost, Pluto TV initializes its first ever European campaign. It will feature spots and banners with whimsical and tongue-in-cheek messages that match the brand and highlight the diversity of the channel offering. The spots can be seen on all major TV stations in Germany, Austria and Switzerland and on all ViacomCBS channels. The TV commercials are accompanied by digitally led advertising on online portals and activities on social media channels. The campaign was developed with Berlin-based advertising agency DOJO.
Complete list of new channels since 1 April:
About Pluto TV
Pluto TV, a ViacomCBS Company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Named by Fast Company as one of 2020’s Most Innovative Companies, with over 22 million monthly active users in the US, Pluto TV has a global footprint across three continents and 22 countries throughout the US, Europe and Latin America. Pluto TV is available on all mobile, web and connected TV streaming devices where millions tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in Los Angeles, Pluto TV has offices across the United States, Europe and Latin America.