Organised by the European Commission, the European Development Days highlight Europe’s commitment to building a
sustainable and fairer world


Milan, 18 June 2019 – MTV will be an official media partner at the European Development Days (EDD), Europe’s leading forum on development organized by the European Commission annually since 2006.

This year, the EDD will take place on 18th and 19th of June 2019 in Brussels under the theme: “Addressing Inequalities: Building a world which leaves no one behind”. The EDD 2019 will examine and discuss the goals of the 2030 Agenda and the EU’s commitment to addressing inequalities.

MTV has planned a series of activities that involve the brand’s channels in Africa and Germany, leveraging social media and digital platforms in particular, as well as MTV VJs Ulrike Brase from Germany and Lasizwe Dambuza from South Africa, who will be the official MTV reporters at the Forum.

“The MTV brand has always actively supported young people in raising their voices: engaging with the world challenges facing youth is part of our promise to our young audience” said Raffaele Annecchino, President of VIMN Southern & Western Europe, Middle East & Africa, and Digital Mobile Strategy For Viacom International Media Networks “We are glad to partner with the European Commission on this project where we can contribute in giving voice to youth leaders at an open, collaborative and inclusive platform like the EDD”.

A strong focus will be placed on the 15 Young Leaders, selected by the European Commission to share their vision of how to address inequalities in line with this year’s theme.

MTV celebrates the spirit of youth, from escapism to activism.  With a deep-rooted history of focusing on issues that are important to young people, the brand helps drive social change and supports its audience with recent projects like MTV Breaks, the MTV platform created to give real life opportunities to the next generation of creative talent around the world, and the MTV EMA Generation Change Award, which spotlights the fearless, original young people who are changing the world.  

For more info about the European Development Days, please visit the website here:


EDD Press Contacts:

MTV Press Contacts:



MTV is the leading youth media brand inspired by music, in nearly 180 countries and 450 million homes around the world, connecting with over 350 million fans across all social media platforms.  A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, theatrical films and new MTV Studios unit which produces new and reimagined content for SVOD and Linear platforms based on MTV’s library of over 200+ youth titles and franchises.